Remember that pitching a tent was tricky before the 2 Seconds, there were poles to put up, rip tabs, the whole thing was a daunting puzzle. To invent the perfect tent, our teams got to work on an unprecedented project with no big brother to copy and no product to iterate: it was raw innovation, making magic happen.
The priority that drove all the research and the project group was the ease of pitching/dismantling and finding the technical detail with the “wow” factor that would be a game changer. Weight or bulkiness aren't necessarily crucial points as long as you have an exciting trick.
Part of the tent’s appeal for our teams and our innovative vision is that it’s “multi-process”: it mixes textiles, engineering, composite materials, eco-design... Even though the prototypes weren’t yet produced internally at the time, the designers and engineers used a lot of standard parts and could tinker and experiment.
Of course, the concept that would change everything was the use of this 8 part spring effect pole and especially the various pre-assembled elements (flysheet, design) making the tent much easier to pitch and dismantle. After 3 years of development and prototypes, the first 2 Seconds appeared in stores in 2005 and euphoria soon took over!
In 2006, as well as staggering popular success, the 2 Seconds won two prestigious design awards: the IF German design award and an IDSA gold award (Industrial Designers Society of America). Three patents accompanied this success and protected it while pushing the teams to innovate even further: one covering the design, one for the folding system, and the third for the components (see Fresh&Black in the technologies section).